Competitor Website Analysis: Definition & How to Do It
With a highly competitive business landscape, it's essential to understand your competitors and their online presence. Competitor website analysis is a powerful tool that allows you to gain valuable insights into your competitor's strategies, strengths, and weaknesses.
In this article, we'll define this kind of analysis and provide a guide on how to conduct it, as well as the best tool for the job. By the end of this article, you'll have the knowledge and skills needed to stay ahead of the competition and elevate your business.
The Definition of Competitor Website Analysis Activity
It is the process of examining and evaluating your competitors' online presence, including their website, content, and digital marketing strategies. By conducting a thorough analysis of your competitors' online activities, you can gain valuable insights into their overall strategy.
Some of the key areas to look at when conducting a competitor website analysis include:
- Website design and user experience
- Website content and pages
- SEO strategy
- Keywords
- Social media presence and engagement
- Customer reviews and feedback
- Overall website traffic and performance metrics.
By analyzing these areas, you can identify areas where your competitors are excelling and areas where you can differentiate yourself and gain a competitive advantage.
How to Conduct Competitor Website Analysis
In this section, we will take you through the step-by-step process of analyzing your competitor's website.
Identify Your Competitors
The first step in analyzing the competitor's website is identifying who your competitors are. Look for businesses that offer similar products or services to yours. In this term, you can use Sequence Stats to identify your competitors.
 |
|---|
| Picture 1: Identify competitors through View Insight which shows the top 10 search competitors. |
Having this data will enable you to add those competitors to your watchlist so that you keep updated with their performance.
Determine the Key Areas to Analyze
The next step is to determine the key areas that you want to analyze. This can include website design, content, SEO, social media presence, keywords, and more. Choose the areas that are important to your business and your customers.
If you have a Sequence Stats account, you can explore the Domain Watchlist feature to track competitors’ website metrics such as top keywords, top pages, market share, and brand position. This data is essential in conducting competitive analysis.
 |
|---|
| Picture 2: Domain Watchlist Detail page shows competitors tracked data. |
Using Sequence Stats not only gives you an insight into competitor website performance but also their market share and brand position. These metrics are quite burdensome if you have to calculate them yourself. Go to the Stats dashboard and find your competitor's market share and brand position.
 |
|---|
| Picture 3: Stats dashboard to check the market share, brand position, and other important metrics. |
 |
|---|
| Picture 4: Market share statistics recorded in Stats |
 |
|---|
| Picture 5: Brand position statistics within the Stats module. It shows the list of competitors and its data |
Conduct a Website Audit
Now it's time to conduct a website audit of your competitors. Take a close look at their website design, user experience, and mobile responsiveness. Use tools like Google Analytics and Sequence Stats to conduct a website audit and gather valuable information about their website traffic and performance.
Develop Insights and Strategies
Based on the information gathered, develop insights and strategies to improve your own website and marketing strategies. Use the insights gained to create a plan of action to differentiate your business and gain a competitive edge.
The Urgency of Conducting Competitor Website Analysis
You might wonder why a website should analyze a competitor’s website as part of its SEO activities. Let’s figure out the answer through these explanations.
- Identifying Gaps and Opportunities: This strategy allows you to identify gaps and opportunities in your own online presence. This information allows you to make necessary changes and improvements.
- Staying Ahead of the Competition: You can see what they are doing, and how they are doing it, and use that information to differentiate yourself and gain competitive insights.
- Adapting to Market Trends: By analyzing your competitor's online activities, you can see how they are adapting to changing market conditions and consumer preferences.
In conclusion, conducting a competitor website analysis is crucial for businesses looking to remain competitive.
Conclusion
All in all, conducting a competitor website analysis is not just an option, it's a necessity for businesses looking to stay ahead of the competition. With the right SEO tool, analyzing your competitor's website is easier than ever before. Go register to Sequence to start monitoring your competitors.